Birch Medical Spa
Brand Identity
Coeur Studio, 2022The best care for your body.
A new kind of medical spa, Birch is reshaping the medical space through the power of people. It blends the ease of a spa experience with the expertise of a doctor’s office. We developed a sleek and soothing visual identity to capture this. The refined typography and minimalist illustrations balance care and creativity within the bounds of nature.
![](https://freight.cargo.site/t/original/i/5b9ac3b8c2a0bed25e1119dd06c1e99cb07e59f6c70eb6872fbcea333b7ea5e7/Birch_CaseStudy-01.jpg)
![](https://freight.cargo.site/t/original/i/5c10b9273a9c5b221230e8ae72fceecfd78e3df2fedbb4828c541e413a739b79/Birch_CaseStudy-03.jpg)
![](https://freight.cargo.site/t/original/i/c72e382d67932620b769d30b49cd8b3bad42bb61e528fa3e3641600d1759752c/Birch_CaseStudy-09.jpg)
![](https://freight.cargo.site/t/original/i/9fc3801ae6b93a7eff72e2c478fc550fa8595bc330920756ee1440f224a46bcf/Birch_CaseStudy-08.jpg)
![](https://freight.cargo.site/t/original/i/f54c260d4e90bb3b27555659c1bf4a45aff2be9f0740b0a6bbd72ba39d324dc0/Birch_CaseStudy-04.jpg)
![](https://freight.cargo.site/t/original/i/01a39370a4dae8849e441f026203004beb8e6d6138f3216cbf18951ba2f3d977/Birch_CaseStudy-11.jpg)
![](https://freight.cargo.site/t/original/i/facb9f4cabb2017e187e3b8b5c0df9c1fb62a318799e218255dfd1fa143e23b0/Birch_CaseStudy-06.jpg)
![](https://freight.cargo.site/t/original/i/6878a4b598adda3de71ecfe13a39047a0dc2b180ab6a172b58eec2740554dcc9/Birch_CaseStudy-02.gif)
![](https://freight.cargo.site/t/original/i/dd989c1dafee2ea0113d8f3d21678526623e14a06346e24faaa158425b020cb9/Birch_CaseStudy-07.jpg)
![](https://freight.cargo.site/t/original/i/b9386771568271f47fd9b7f67b75c88405ed291e6a60e5492a76dcd5f056e95c/Birch_CaseStudy-10.jpg)