Paper Plate

Brand Identity

An unfussy homage to the classic American burger, Paper Plate is part of a series of renowned chef-driven food concepts in New York City’s newest culinary marketplace. Serving up simply delicious smashburgers and sides, the brand demanded a visual identity reminiscent of classic American diners. The result is a message-driven brand that embraces boldness and fast food nostalgia.

︎ Designed at Paperwhite Studio