SCL Homecoming

Brand Identity

In a tribute to American school spirit, we collaborated with Stoney Clover Lane to develop a sprightfully collegiate visual campaign for its Homecoming collection. The identity honors school symbols like pennants and pom poms amidst familiar scholastic scenes, with a feminine twist. The resulting brand identity feels fresh but familiar.

︎ Designed at Paperwhite Studio
︎ Photography by Stoney Clover Lane