SCL Homecoming
Brand Identity
In a tribute to American school spirit, we collaborated with Stoney Clover Lane to develop a sprightfully collegiate visual campaign for its Homecoming collection. The identity honors school symbols like pennants and pom poms amidst familiar scholastic scenes, with a feminine twist. The resulting brand identity feels fresh but familiar.
︎ Designed at Paperwhite Studio
︎ Photography by Stoney Clover Lane
![](https://freight.cargo.site/t/original/i/74e6e65cc66cd4c0c5836272a969e3ad40edd4ddf6edab13d3af3d253b04c3f4/RaniVestal_Website_Homecoming-01.jpg)
![](https://freight.cargo.site/t/original/i/7989b71eac1d03557cbd64aba1616c8ce65a45d486c07cfbc78e4851c19f6fbd/RaniVestal_Website_Homecoming-02.jpg)
![](https://freight.cargo.site/t/original/i/5a4393157b60c6f9d79d7e7b8907a1559191aa35ca65d62355a6b69d4d6ab838/RaniVestal_Website_Homecoming-04.jpg)
![](https://freight.cargo.site/t/original/i/e68042dd20192633b08ef301bd2dc5e3cd801057241a9753dc9962efd9c9c418/RaniVestal_Website_Homecoming-03.jpg)
![](https://freight.cargo.site/t/original/i/d5493a0bc0da87edbe57175511447b4d9a0fb0beea623edd3d4a6582ecf0cb41/RaniVestal_Website_Homecoming-05.jpg)
![](https://freight.cargo.site/t/original/i/972b5900598310bd9b585f26c4e610199c24a2b651d62e84538e5362e3f5ffa8/RaniVestal_Website_Homecoming-06.jpg)
![](https://freight.cargo.site/t/original/i/9c81f9d9946162b9797a9cbdec4f1827ea6c95733a2ac459c1581020a61d00ca/RaniVestal_Website_Homecoming-07.jpg)
![](https://freight.cargo.site/t/original/i/01ecd05421215a140ac2c4ae68afc650ac25c4862a23d3171db866d814609a95/RaniVestal_Website_Homecoming.jpg)
![](https://freight.cargo.site/t/original/i/8ed5594f81b287dd33f414884c14aa04b1eceba3205cf8cc4a2b28b34e4268f0/RaniVestal_Website_Homecoming-09.jpg)
![](https://freight.cargo.site/t/original/i/c68ed7186f256984642aa7adc02c2ae472cd57e9326887628c00ea339f80f13c/RaniVestal_Website_Homecoming-10.jpg)