Brand Identity
Paperwhite Studio, 2023

Power to the Pets.

Snoots is a disruptive, membership-based vet clinic specializing in premium pet care. No excesses or hidden fees. Unlike other clinics, they put pets at the center of everything with unlimited care for one flat rate.

To help launch the brand into the competitive pet care space, we grounded the new visual identity with purpose and clarity. The bold logo anchors the brand, while bright colors and clear messaging humanize it and the office that houses it. Ultimately, our work balances professionalism and approachability to set Snoots apart in the conventionally stark and stale vet care space.

Today, Snoots is expanding internationally from its home base in London to treat and empower pets everywhere.