Sweet Lady Jane
With several beautifully designed dessert shops sprinkled throughout Los Angeles, Sweet Lady Jane offers confections that can be enjoyed on the spot or whisked away as the centerpiece of a celebration. I engaged in a top-to-bottom visual refresh to help the bakery resonate with a new generation of cake lovers. Savoring the classic cakery we know and love with a fresh face, laying the foundation for continued expasion across the city.
Logo
Messaging
Packaging
Signage
Merch
Uniforms
Social Media
Paperwhite-Studio (2023)