Sweet Lady Jane

Brand Identity
Paperwhite Studio, 2023

Today is the sweetest day.

With several beautifully designed dessert shops sprinkled throughout Los Angeles, Sweet Lady Jane offers confections that can be enjoyed on the spot or whisked away as the centerpiece of a celebration. For over 35 years, it has remained the premiere dessert destination for every special occasion across LA.

In an effort to elevate the brand identity to match the excellence of its sensational sweets, we engaged in a top-to-bottom visual refresh of the logo, packaging, signage, and more. Our rebrand strongly resonates with a new generation of cake lovers, and has laid the foundation for the continued and highly anticipated citywide expansion.

Sweet and sentimental, the new branding savors the classic cakery we know and love with a fresh face.