Sweet Lady Jane

Brand Identity

A new spin on the classic cake shop. Sweet Lady Jane is beloved for its Triple Berry Cake, celebrated by the likes of LA’s hottest stars (cue the Kardashians). Leveraging the brand’s status with its sensational sweets, we refreshed the visual identity with elegance and simplicity. The desserts speak for themselves and our branding is icing on the cake.

︎ Designed at Paperwhite Studio