The Woolworth Bar
Where a Woolworth’s department store with a casual lunch counter once stood, The Woolworth Bar now captures the confluence of Chicago’s industrial, storied heritage. I crafted a beautifully bespoke brand identity central to the building’s history. Custom logotype and minimalist typography symbolize the utilitarian architecture of the city and the timeless ritz of a night on the town. Cream and forest green colors as well as ornate emblems further foster the fancifulness of this escape for city dwellers. My work helps The Woolworth Bar appeal to a new generation with a reclaimed legacy.
Brand Identity
Logo
Messaging
Packaging
Signage
Stationery
Uniforms
Paperwhite-Studio (2024)