VSL
The colloquial expression “trust your gut” has recently taken on a whole new meaning. VSL arose to shield gut discomfort as the clearest doctor-recommended solution for digestive relief. To help VSL stand out, I revived the brand identity across print and digital applications. Starting with a streamlined logo, I imbued crisp colors and simple type abreast energetic photography. From a new website and social ads to flyers at the pharmacy, the culminating brand is clean, trustworthy, and aspirational. My work helps anchor the brand in efficacy so consumers can focus on the rest of their well-being. Since partnering with us, VSL has enveloped the medical space as a probiotic trailblazer, introducing specialty supplements like VSL4Gut.
Logo
Packaging
Web
Social Media
Paperwhite-Studio (2022)