Brand Identity

Paperwhite Studio, 2022

Have a good gut feeling.

The colloquial expression “trust your gut” has recently taken on a whole new meaning. But the crowded probiotic industry makes it difficult for consumers to choose the right supplements.

Tasked with the challenge of helping VSL stand out, we revived the brand identity at every touchstone. Imbuing crisp colors and simple type abreast sprightly photography, our work anchors the brand in efficacy so consumers can focus on the rest of their well-being.