Jack’s Wife Freda
Known for its homespun fare and rollicking atmosphere, Jack’s Wife Freda expanded into its own line of wines. I created a packaging system inspired by the restaurant’s kitchen and spirit—yellow tape labels, handwritten details, and collage-style artwork—resulting in a quirky yet cohesive design that captures the brand’s personality and extends its signature look to the table.
Packaging
Photography
Paperwhite-Studio (2024)