Jack’s Wife Freda Wines
Always pushing the envelope of hospitality, Jack’s Wife Freda jumped at the opportunity to turnkey its own line of wines to pair with its homespun fare and rollicking atmosphere. I designed a wine packaging system that complements the restaurant’s memorable look. My work is inspired by the kitchen itself—labeling containers with yellow tape and handwriting—along with the homestyle art of collage. The result is a quirky yet cohesive design that accentuates Jack’s Wife Freda’s personality and helps it remain the perennial mainstay that it is today.
Merch
Paperwhite-Studio (2024)