Schnipper’s Quality Soups
Ever since their mom’s Saturday Sloppy Joes, the Schnipper’s brothers have been passionate about two things: cooking and eating. I partnered with these New York City restaurant veterans to brand their fifth restaurant that’s all about soup. Playing on the nostalgic “alphabet soup” motif, I’ve woven fun and whimsy across all touchpoints from vivid photography to inviting messaging. The branding ultimately balances the timeless tradition of enjoying soup with a modern sensibility.
Brand Identity
Logo
Messaging
Packaging
Signage
Merch
Uniforms
Social Media
Paperwhite-Studio (2024)