Schnipper’s Quality Soups
Longtime New York restaurateurs, the Schnipper brothers have always been passionate about cooking—and eating. For their fifth venture, a restaurant dedicated to soup, I developed a brand identity that leans into the playful nostalgia of “alphabet soup.” From vivid photography to inviting messaging, the system balances whimsy with warmth, honoring the timeless tradition of soup while giving it a fresh, modern sensibility.
Naming
Brand Identity
Logo
Messaging
Packaging
Signage
Merch
Uniforms
Social Media
Paperwhite-Studio (2024)