The Woolworth Bar
Once home to a Woolworth’s department store and lunch counter, The Woolworth Bar now reimagines that legacy for Chicago nightlife. I developed a bespoke identity rooted in the city’s industrial heritage and architectural character—featuring a custom logotype, minimalist typography, and a palette of cream and forest green accented with ornate emblems. The result captures both the grit and glamour of Chicago, reclaiming the space as a timeless escape for a new generation.
Naming
Brand Identity
Logo
Messaging
Packaging
Signage
Stationery
Uniforms
Paperwhite-Studio (2024)