William Greenberg Desserts
It all started in 1946 after World War II when William Greenberg Jr. had a few lucky streaks in a game of poker and won enough money to open up his dream bakery in New York City. The bakery has been a classic ever since. I was honored to refresh the brand and revive it for a new generation of dessert lovers. Maintaining the signature red, I designed a fuller and friendlier logo that pairs perfectly with hand drawn illustrations, crisp borders, and whimsical type flourishes nodding to the bakery’s heritage. Blending classic charm with contemporary design, Greenberg boasts a new look that resonates with long-time patrons and first time customers alike.
Logo
Messaging
Packaging
Menu
Signage
Merch
Web
Social Media
Paperwhite-Studio (2024)
Photography by Mikey Pozarik