William Greenberg Desserts
Founded in 1946 after a lucky poker win, William Greenberg Jr.’s bakery has been a New York classic for generations. I refreshed the brand to honor its heritage while engaging a new generation of dessert lovers. The result blends timeless charm with contemporary design, resonating with both loyal patrons and first-time visitors.
Brand Identity
Logo
Messaging
Packaging
Menu
Signage
Merch
Web
Social Media
Paperwhite-Studio (2024)
Photography by Mikey Pozarik